Business

“Hookah!“, is a bar/lounge/dance club/restaurant place in Lafayette, Indiana. They haveĀ  been there for quite many years. I wrote a review about them a long time ago on HookahLounge.net and here I am writing another. Before writing this review I should mention that I have been told I’m better off not going to Hookah! anymore [...]

Cost Of Losing A Customer

by Nima on 21 February, 2009

Couple weeks ago I had to write a paper that part of it was about the high cost of losing a customer. The argument is that the cost to keep a customer is much more than the marketing cost of acquiring a new one. Also not addressing an un-happy customer and letting him wonder around [...]

22 Immutable Laws Of Marketing

by Nima on 21 January, 2009

The latest book that I finished reading was the 22 Immutable Laws Of Marketing by Al Ries and Jack Trout. Not only these laws are essential to success, not following them is a sure path to failure. Following are the laws and a short description of them. I actually had to read the book (listen [...]

GreyHouse Coffee Shop West Lafayette

by Nima on 16 January, 2009

I am a coffee shop person. I do most of my working, studying, and meetings at coffee shops. Even though a coffee shop is more crowded and louder than my house I am a lot more productive there (and at libraries). When I sit besideĀ  ther people who seem productive, I tend to work harder [...]

HostGator Web Hosting Review

by Nima on 9 January, 2009

One of the most important parts of your website/online business is having a good and reliable web hosting. There are many advantages to having a reliable hosting (ex. not frustrating your visitors). But one advantage that might not come to your mind right away is the frustration of seeing your website(s) down, calling the hosting [...]