I just finished reading the book “The Culture Code, an Ingenious Way To Understand Why People Around The World Live And Buy As They Do” by Clotaire Rapaille. It is an amazing book. Get it and read it – three times. If you want to understand why customers make their decisions and how you can [...]
Book Reviews
Another recent book that I read was Outliers by Malcolm Gladwell. The book discusses the reasons why outliers (successful people) become who they are. According to the book the main reason behind people’s success is their environment and opportunities. That is to say that if they didn’t have the opportunities available to them they would [...]
I read Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne last month. It is a marketing book. It argues that it is not possible to beat the competition by competing and that a marketer should find new markets (blue oceans) instead competing in the (currently) saturated markets (the red oceans). Blue Ocean Strategy suggests [...]
