I bought PHPGalleria.com on Flippa about a year ago for $1500. I’ve improved the site’s design and on-site SEO factors quite a bit but the profit has stayed at about $150 a month which is mainly due to lack of decent search engine ranking. Today I updated the site a little more.
Social Sharing: Using ShareThis I added a number of social sharing buttons (Twitter, Digg, Share, Google Plus). I thought about creating a Twitter account and FB page for the site too but I don’t really have time to maintain any more social pages.
PayPal Buy It Now: I added a PayPal buy now button so that visitors can buy the product right away without having to sign up for an account with the site or go through the checkout process. I hope this will cause a noticeable raise in conversion rates.
SEOMoz Diagnostics: Running SEOMoz diagnostics I realized I had two homepages (phpgalleria.com and phpgalleria.com/index.php). I 301 redirected the index.php page using the following .htaccess code.
# Redirect aliases of home page to the root website rewriteRule ^index\.(html|php) http://www.phpgalleria.com/ [R=permanent,L]
SEOMoz flagged a number of 302 redirect pages which I fixed by making them 301. There were also few pages without title which now have titles.
Link Building: Next step is to do some link building and gradually increase the search engine ranking of the site also. I plan to just submit the site to few paid directories every month and maybe get other bloggers to review the scripts.