February 2009

Geotargeting Advertising for Publishers

by Nima on 23 February, 2009

Recently I have been buying some advertising for some of my websites. I knew what geotargeting was before but had no idea how powerful it could be. So I have decided to integrate geo-targeting software with my own websites and offer it to my advertisers. I am hoping this will bring better results for the [...]

Cost Of Losing A Customer

by Nima on 21 February, 2009

Couple weeks ago I had to write a paper that part of it was about the high cost of losing a customer. The argument is that the cost to keep a customer is much more than the marketing cost of acquiring a new one. Also not addressing an un-happy customer and letting him wonder around [...]

The Culture Code By Clotaire Rapaille

by Nima on 19 February, 2009

I just finished reading the book “The Culture Code, an Ingenious Way To Understand Why People Around The World Live And Buy As They Do” by Clotaire Rapaille. It is an amazing book. Get it and read it – three times. If you want to understand why customers make their decisions and how you can [...]

Hattori FH Knives by Ichiro Hattori

by Nima on 15 February, 2009

I love knives. I cook quite often and therefore appreciate a good knife. Recently I’ve been looking into treating myself with couple really nice ones and finally decided on two Hattori knives. I will post pictures and reviews of them as soon as I buy them. Hattori knives are hand made by Ichiro Hattori, a [...]

eBags.com Review

by Nima on 14 February, 2009

I had a problem with eBags.com the other day and wanted to thank them for the way they handled it. I ordered a laptop backpack from their website and paid using my PayPal balance. Their software’s checkout system was not working right. When I finished my payment it took me to another page asking for [...]

Iran, Yesterday and Today – Rick Steves

by Nima on 1 February, 2009

Following are a series of videos about Iran, its past history and as it is today by Rick Steves. I think the videos are very well made and would like to thank Rick Steve for his work. You can read more about it on Rick Steves website’s Iran section. Video 1/6 Video 2/6 Video 3/6 [...]