I have owned Nima Directory for a while now (over a year). I haven’t done too much marketing for it – mostly webmaster forums and such. I do offer a number of extra features such as deep links and detailed detail pages. However, I never really invested in marketing it outside SEO practices.
I have now stopped mass submissions to directories and link buying to comply with Google’s policies and started to do actual marketing for it. As first step I purchased a 468×60 banner on DirectoryCritic, a popular resource to find good directories. The banner is located in top right of the website and is in rotation with two other banners. I paid $120 for one month for it.
I bought the banner in the begining of October. It has not started returning its investment, but it is still too early to say that. Even if it returns just the $120 investment, I will purchase it for a second month and possibly more banners on other websites.
I have also taken all non-family friendly links such as gambling related links out of Nima Directory to again comply with Google’s policies.
