About two and half years ago I called my good friend Rob, a web developer, and discussed the idea of a business that would promote attorneys with specific cultural background and with specific language skills from around the world. One example was to promote the services of Iranian attorneys to Iranians around the world. The premise was that people generally have a greater level of trust when dealing with attorneys that share a connection through their culture, language, or religion. Since these attorneys have a better understanding of the potential cultural issues surrounding legal cases and are able to tear down any language barriers, they are better qualified to handle such cases.
In March 2011 I registered the business name Heritage Law Marketing; wrote a preliminary business plan and got started on the coding. The core development team was myself, Rob (a great programmer), and Jason, our graphic designer. Along the way we also brought a few more web developers and graphic designers on board to help shore up our core team. My cousin, who happens to be an Iranian attorney, agreed to be our legal adviser, and I also knew the CEO of a successful start-up engineering company who agreed to be our business adviser.