Introducing Heritage Law Marketing

by on 20 February, 2013

About two and half years ago I called my good friend Rob, a web developer, and discussed the idea of a business that would promote attorneys with specific cultural background and with specific language skills from around the world. One example was to promote the services of Iranian attorneys to Iranians around the world. The premise was that people generally have a greater level of trust when dealing with attorneys that share a connection through their culture, language, or religion. Since these attorneys have a better understanding of the potential cultural issues surrounding legal cases and are able to tear down any language barriers, they are better qualified to handle such cases.

In March 2011 I registered the business name Heritage Law Marketing; wrote a preliminary business plan and got started on the coding. The core development team was myself, Rob (a great programmer), and Jason, our graphic designer. Along the way we also brought a few more web developers and graphic designers on board to help shore up our core team. My cousin, who happens to be an Iranian attorney, agreed to be our legal adviser, and I also knew the CEO of a successful start-up engineering company who agreed to be our business adviser.

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If you have a Google account and are logged in when you do your searches, then Google knows everything there is to know about you. I use Google personal search, Gmail, Latitude, Google Calendar (synced with Outlook), Google Plus, YouTube, Android phone, Google Books, Google Docs, Google Wallet,  Google Reader, FeedBurner, Google Analytics, Google Business Apps, Chrome, Google Talk, Bookmarks, Google Custom Search, Google Finance, and even more.

Google knows more about me than my best friends, my parents and my employer combined and that’s the case for many people who use Google regularly. Unconsciously we’ve  put more trust in Google than we would ever put in any single person. To be fair so far Google hasn’t betrayed us either (at least not that we know about).

Have we put most our eggs in one basket? You bet we have.

You are free to use the image above for non commercial use if you post a link back with appropriate credit. I’ve paid for it to be created and it is copyrighted so please be considerate.